The Indian digital landscape has undergone a massive transformation. In 2025, the “influencer” era of high-gloss, scripted ads has evolved into the “creator” era of raw, relatable, and high-converting User-Generated Content (UGC). https://medium.com/@ugccreatorsindia/the-face-of-authenticity-top-ugc-creators-in-india-6578a15b7a3f