“We began to Focus on our packaging, and we recognized that we necessary to make something which wasn’t about staying poured, but that would be consumed how bottle water was,” Swanson said. “We built an ergonomic package deal that consumers would desire to drink outside of, and introduced in 2016.” https://www.tumblr.com/waterincarton/776512144968679424/customized-bottles-gable-top-paks-eco-smart?source=share