They're referred to as rich snippets and you get these by introducing Schema markup to your written content. Bing, Google and Yandex use this markup to present these rich snippets in their search results. Each and every website provides a brand (or must have a person), and correct emblem markup https://trackbookmark.com/story20111198/what-does-automatyczne-google-rich-snippets-json-ld-opengraph-seo-mean