‘Novelty’ is one of the most abused terms while in the watch industry. Basically, it’s used to describe the steady stream of new styles and layouts staying made by watchmaking brands. But on top of that, it conveys a sense of newness and — marketing departments fervently hope — exhilaration. https://www.watchesworld.com/a-guide-to-10-of-the-best-dress-watches/